This system won’t launch because it was stolen from me by Michael S. Morrison. See INTopic Media here.

———————————————————————————————

That’s right, the first web 2.0 marketing platform will be going live on Jan 1st 2009. The start of a new year will bring the start of a new type of online advertising!

I believe that most of you will agree in the fact that Online Internet Marketing needs a change. To me, it seems that every new advertising company or network that opens it’s doors to the public is just a copy of a previous company.

Companies such as Vibrant Media, Adbrite, and Chitika  to name a few are all offering the same type of marketing platforms for their advertisers and publishers. I think it’s time for a change. I present to you what I would like to consider a “New-Age 2.0 Marketing Platform.”

See, the problem with these other networks is, they don’t know how to think “outside of the box”. Anyone with money can duplicate what is already out there, but it takes talent, creativity, and knowledge of the industry to take marketing to the next level.

INTopic Media LLC was started by a goup of highly talented and creative individuals with one goal in mind, and that is to change the way of Online Advertising. We believe that old methods of advertising are slowly dieing out, or becoming less effective. Therefore we have created a type of marketing platform that works with todays ever growing technology.

Imagine this, you’re a publisher that owns a large forum, blog, or content rich website. You’ve done everything necessary when it comes to SEO and you rank highly for very targeted keywords in your industry. Would it not make sense for you to capitalize on all of this hard work? Many of the other marketing platforms don’t use the highly targeted unique content on your website as a base for marketing. Their form of marketing is to slap ugly banners all over your website, or as I like to call it, “double underline” keywords within the content on your site, and link it to advertising that is no where near relevant to the content that it is being displayed in.

INTopic Media has created a Marketing Platform that caters to both Advertisers and Publishers in a way that no other network will, period! Imagine “INTOPIC” banner advertising that is so relevant to the content on your site, that a person reading your blog post, or responding to a forum thread has to view the advertisement. The advertisement itself is within the highly relevant content in which they’re reading, which makes it impossible to overlook.

What does this mean for publishers? It means higher click thru rates (CTR). What does this mean for advertisers? It means higher conversions and brand awareness within one campaign.

When you advertise a product or service based on the content of a site, it makes it so targeted, that a person browsing your site almost feels obligated to click it. Why is this? Let me give you an example.

Let’s say I am the owner of webhostingtalk.com (I’m not, just an example) and a member of the forum wrote a review about the company powervps.com.

The review reads something like this. “I signed up for Powervps.com about a year ago and have had 0 downtime, most of my questions are answered within 2 hours at most and their support technicians are very knowledgable and curtious. I would recommend powervps to anyone looking for a vps server.”

Now imagine I am the owner or marketing director of powervps.com and I am looking for new marketing methods. Powervps.com would signup to the INTopic Media marketing platform, set their advertising budget, upload their “mini-banner”, and start their advertising campaign.

This is where INTopic’s Highly targeted marketing platform comes in. The example review I wrote above will now be modified to show a mini-banner for {POWERVPS.COM} within the content of that review. It will not change the reading or functionality of the review, but will simply replace the powervps and powervps.com text with a  “mini powervps banner”.

this becomes highly effective because you’re basically marketing the company “powervps.com” within it’s own review, which is the most targeted you’re ever going to get.

Look forward to my next post as I how INTopics new Affiliate Marketing Platform “with a twist” works.

Until next time!

Jayson Hahn